For a tollways corporation whose core purpose is to connect people to places, lived experiences became the most powerful way to connect to its audience. Space Sheep Medial Lab Inc. harnessed the power of culture, community, and everyday realities to bring the brand closer to the Filipino masses.
By grounding its social media messaging in cultural identity, MPTC embraced a communication approach that was authentic, relevant, and rooted in culture. The strategy was simple yet impactful: reflect the lives of real people. From the daily hustle on the road, to the shared joys of long drives to local destinations, to the moments of Filipino drivers, every piece of content was designed to feel seen, heard, and understood.
This lifestyle-driven, community-first approach allowed MPTC to authentically communicate its mission: to uplift the lives of the Filipino people by connecting them to the places and people that matter most. These resulted in 7.9 million reach, 13.7 million views, and 20.1K interactions, a testament to the power of storytelling rooted in personal experience. Because when you speak the language of the people, they listen — and they respond.
Group Account Director
Pauline Ann Maminta
Executive Director
Hazel Hernandez
Assistant Director for Copy
Michael Bernaldez
Account Manager
Jocelyn Marie Pacadocia
Senior Copywriter
Corrine Evangelista
Multimedia Designers
Isagani Caspe
Ivann Garcia
Angel Elizabeth Sabado
John Mark Cid
