Flavors that are authentically Filipino.
For a food brand that has been long associated with the legacy of quality and taste, launching a local product line for a nation that’s obsessed with food could be a daunting task. But it is also an exciting opportunity to tap into the rich and vibrant culinary heritage of Filipinos.
More than developing a condiment lineup tailored to their flavor profiles, it is also important to tap into the fun-loving culture of Filipinos. Hence, Lee Kum Kee Filipino Style Soy Sauce and Filipino Style Oyster Sauce launched their own TikTok page, with the purpose of providing entertainment and valuable information for Filipinos foodies.
From mere product features, LKK Filipino Style also taps into influencer marketing by engaging aspiring food content creators all over the country. Through these collaborations, TikTok viewers get to see new and interesting ways of cooking meals at home, and at the same time, the chosen food content creators get to highlight their regions’ specialty dishes.
As they say here in the Philippines, when you partake in a Filipino meal, it is more than just sharing food, it is also about telling a story. With this strategy, LKK Filipino Style’s TikTok page resulted in 70k views and 4.6K interactions during the first quarter of 2025.
Group Account Director
Pauline Ann Maminta
Executive Director
Hazel Hernandez
Business Development Officer
Nicho Domecillo
Assistant Director for Copy
Michael Bernaldez
Account Manager
Kenneth Ian Bacalzo
Senior Copywriter
Denise Abigail De Jesus
Multimedia Designers
Isagani Caspe
Ivann Garcia
