How do you turn a campaign into a movement? BIC Shavers Philippines aims to build a community of engaged audiences and boost interactions on their page. For a community of already active social media users, capturing their attention requires strategically targeted execution, platform optimization, audience insights, and creative innovation. Our challenge to the audience was simple: Would you Go BIC or Go Home?
Leveraging the insight that social media users thrive on excitement and challenge, Space Sheep Media Lab Inc. conceptualized, developed, and launched Go BIC or Go Home, a four-part engagement campaign featuring social media contests designed to boost audience participation, encourage healthy competition, and generate user-generated content (UGC) — all while building brand awareness and driving high engagement.
Leveraging the insight that social media users thrive on excitement and challenge, Space Sheep Media Lab Inc. conceptualized, developed, and launched Go BIC or Go Home, a four-part engagement campaign featuring social media contests designed to boost audience participation, encourage healthy competition, and generate user-generated content (UGC) — all while building brand awareness and driving high engagement.
As a result, the campaign achieved a total reach of 12.6 million, 9.2K link clicks, 2,795 engagements, and 50.9K visits from June to October 2024 — marking a 29% increase from the page’s 9.8 million reach and a remarkable 92% increase in link clicks from 4.8K in the first half of the year.
Credits:
Group Account Director / Space Sheep Media Lab Inc
Pauline Ann Maminta
Creative Director / Space Sheep Media Lab Inc
John Emmanuel Isorena
Assistant Director for Copy / Space Sheep Media Lab Inc
Michael Bernaldez
Account Manager / Space Sheep Media Lab Inc
Kenneth Ian Bacalzo
Copywriter / Space Sheep Media Lab Inc
Corrine Evangelista
Multimedia Designers / Space Sheep Media Lab Inc
Isagani Caspe
Ivann Garcia
